THE EASIEST WAY FOR CORPORATE AMERICA TO GO GREEN

December 22, 2008
"Go Green"

"Go Green"

Let’s face it, we all care about our world and managing the finite resources the good Lord has given us. The question really is, how can corporate America Go Green and at what cost?

Going Green always has a cost associated with it; monetary, time, effort and risk. Businesses can Go Green by recycling their paper and cell phones, buying office supplies made from recycled materials and using filtered water dispensers vs. providing bottled water to its employees. However, there is typically a cost for businesses to have a recycling company come in and pick up the recycled paper/cell phones and a cost premium of 10% – 20% when buying recycled office supplies.

The easiest way for a company to Go Green is for its corporate IT department to purchase pre-owned and refurbished computing equipment. Here’s why:

1. Buying pre-owned computer systems uses “zero carbon”.
2. Buying a new system requires the introduction of a new carbon footprint to our landscape.
3. Re-use before you recycle. Why recycle a system when it still has a significant useful life remaining? It would be a waste!

The reality is, corporate America can Go Green the easy way – re-use or purchase pre-owned IT equipment as a way to save money on hardware expenditures while reducing the carbon footprint of its company. Secondly, the company doesn’t have to pay a premium to Go Green. In fact, when you buy refurbished, you typically save 30%-80% of new prices.

As the owner of computer remarketing companies, we are doing our best to help corporate America reduce their carbon footprint by selling them refurbished IT gear. Let me know how I can help you and your company with your Go Green IT strategy.


HOW IT EXECUTIVES BENEFIT FROM THE RECESSION

November 19, 2008

ON THE LOW DOWN

OK… How can anyone really benefit from the recession? We all feel it and we are all experiencing it. Don’t try and kid yourself. But business owners and IT Managers can tip the scales in their favor by capitalizing on other companies misfortunes. But you must embrace the paradigm that is occurring… and all to your benefit. Let me explain.

Economics in One Chart

Economics in One Chart

THE ECONOMICS OF THE RECESSION

Many of you are aware of my background in Economics from UCLA. I share with you truths from Milton Friedman, John Maynard Keyes, Adam Smith and my hero… Ronald Reagan (not an economist of course, but a huge proponent of Supply Side Economics). They all point to the basic fundamentals of Economics of Supply and Demand.

It plays out like this: People begin to feel cautious because of various events that can occur i.e. wars, bank failures, stock market declines, gas prices rising, etc. Consumers reign in their spending as they begin to lack confidence. They don’t spend money. Businesses experience the results in decreased revenues. When business revenues decline, their profits will typically decline proportionately. With reduced sales and profits, business must cut back. Their biggest expense is their people; their wages and benefits. So, business start to cut back by laying off their employees and/or reduce the production of widgets, thus saving on its cost of goods sold. With the reduction in production and employees means internal assets become excess to their requirements. Employees are let go and their computers sit idle under their old desks while servers that used to be used for their production environment sit in their Data Center racks, still using electricity but are now unproductive.

You all can see where this leads. Companies, if they are wise and prudent, recognize that they must retire and sell their sidelined IT assets and recover any value that remains as quickly as they possible, before they become worth nothing (at which point they call in a local recycling company who charges 20 cents per pound to recycle their worthless computing equipment).

THE ECONOMICS OF BUYING USED COMPUTERS

Here lies an opportunity for those still in need of corporate computing equipment during a recession. To help you better understand the scope of savings one can make, below is a good “rule of thumb” for the decreasing value of computer equipment over time:

TIME                  ITEM                                  VALUE          % DISCOUNT
TODAY               NEW COMPUTER WIDGET     $100.00         0%
1 YEAR OLD        USED COMPUTER WIDGET    $70.00           30%
2 YEARS OLD      USED COMPUTER WIDGET    $40.00           60%
3 YEARS OLD      USED COMPUTER WIDGET    $20.00           80%
4 YEARS OLD      USED COMPUTER WIDGET    $0.00             SCRAP

DISCLAIMER: Variations in values can and do occur in varying amounts based upon the type of IT equipment and the supply and demand of that particular type of equipment in the used marketplace.

THE WISE MAN SAYS…

Savvy IT executives see that it makes real economic sense to consider and buy pre-owned equipment vs. buying new in a recessionary environment. On top of these general percentages, you will actually find even higher percentages off of new as a result of more SUPPLY of equipment flooding the used market with reduced demand. So with more supply and normal demand = Lower prices.

sweet-spot

The Sweet Spot is to find equipment less than 2 years old with savings of up to 60% off of new list prices. In fact many servers, storage arrays, networking equipment and phone equipment may still have remaining factory warranties that can be transferred to you and your company! OH… REALLY? More on that next time….